Emma Widell is the artist and ceramicist from Malmö who embodies what we at BYON call an “outlaw.” Her creations brim with a strong personality and an inspiring playfulness. In our latest capsule collection, her expressive design language merges with BYON’s passion for colour and form. Do not be misled by what seems obvious—behind every corner lies a hidden treasure.

Emma started painting at a young age and has spent many years devoted to art. During the pandemic, she felt a lack of inspiration and turned to clay to explore her creativity. Two years on, she has fallen in love with the medium, drawing on personal experiences, thoughts, and memories for inspiration. Her art is an extension of herself, where imperfections like scratches, flaws, and small cracks are embraced as intentional elements in each unique piece.

In this collection, we encounter sculptures and shapes once concealed behind facades, now taking centre stage in BYON’s universe. They create an instant sense of personal magic at first glance. Meet Facy, Patty, and Muddy in BYON’s latest capsule collection—pieces with bold expressions and distinct personalities guaranteed to enchant both you and your home.