Heatwave with Rio

Date01.05.25

SubjectOur world, Right now

Summer is never cool with Rio – but it’s guaranteed to be a lot more stylish. It’s all about warmth, playfulness, and explosive colours.

Make a heatwave with Rio

The Rio collection steps into summer barefoot, bringing beach vibes and a bold statement: It's not a holiday until Rio makes its debut. In our most summery collection, we mix what we love the most – colour, form, and patterns, all with attitude. Playful Byon checks meet classic stripes. We embrace more sun, more water, and more life. More Rio. Gorgeous bathrobes that work just as well at the beach as they do at the party. Towels that stand out and perfect beach bags. All crafted in sustainable materials, for the hottest moments of summer.

Playful bathrobes

What's in your beach bag?

We pack our bag with all the summer essentials. With Rio, your beach bag gets a luxury upgrade – think colour, function, and total freedom. Our beach bags and shopping bags are made to stand out, be loved, and used over and over again. Big enough for all of today’s adventures, and stylish enough to match your vibe. A good book, SPF, and maybe a lemon soda or two. Pack with personality, colour, and patterns.

Rio Collection

Sunkissed & Striped

The Rio Ritual

With Rio, there are no limits, just more opportunities to max out your summer style. Slip on your bathrobe after an evening dip, style it with heels for a beach party, and top it off with a roomy beach bag. You set the vibe. The colours, patterns, materials – all created to make you want to carry that vacay feeling everywhere. Out to the garden. Into the city. Down to the pier. Up on the rooftop. A collection that flirts with nostalgia, but also lives firmly in the now. For those of us who know summer is all about both slowing down and letting go.