Fashion and interior decorating have extremely many similarities. I would say there are more of them now than a few years ago. Even if they go hand in hand it’s above all the decoration business which is influenced by the fashion stage. You recognize colours, shapes, materials and trends. The big difference is the tempo – the so-called fast fashion and slow fashion. Where fashion has considerably shorter cycles and trends frequently change. Interior decorating lasts longer and feels more sustainable.

To me clothes and fashion are ways of expressing myself, both my daily mood and feelings. Fashion and clothes are a large part of my personality. I like to be inspired by trends, but the most important trend is to dare having your own style. My wardrobe consists of a classic, sustainable and down-toned base, in good durable materials that can be used many times. But then I like to add crazy, happy, shimmering and playful details to my base. It can be anything from earrings to shoes, nail polish, a blazer or a top which makes it all a bit funnier. I like to dress up on weekdays and prefer to wear black when going to a party.

Interior decorating means a lot, it’s a lifestyle, both because I work with it but also because I like everything around a home. I decorate for myself and my family, for us to enjoy ourselves, to feel good and want to be there a lot together. I like nice things, they make me happy, regardless if it’s a thing which stands out, is a bit crazy, or if it is designed furniture I saved up for over a long time.

I often talk about flow and the feeling in a home and the things moving into my home give me a good gut feeling. I can rarely put a finger on what it is, more than it just feels right. If you should label my decorating style, I’d say it’s Danish-Italian. By this I mean I am very much inspired by both Danish design and architecture which is basically classic but with more boldness. The Italian influence is the whole colour scheme from house facades to umbrellas on the beach, the sea and the sky, the Italian luxury, sequins, mirrors and glow. The extravagant without being ashamed. The personal spice I get by modifying furniture and adding details with lots of humour. I always buy some interior design detail when I’m travelling. It becomes a nice souvenir, reminding me of that particular trip and time.

Yes, I would say so. I have a wide base of sustainable purchases and then I add the fun, the colourful and playful details.

I think there are some similarities. It takes a bit of courage to buy products which stand out. I’m used to buying these sorts of products for myself which makes it easier to do so for work purposes as well. But we are a tight and competent team working at Byon and we all have an effect on and influence the brand’s expression.

Everywhere and all the time. It can be anything from a brick wall in the country to a rounded oval door in Italy. I get lots of inspiration from new impressions, like when travelling, at destinations and hotels. But also the fashion stage inspires me, for example the trend with a belted jacket can become a product with the same silhouette.

Everywhere and all the time. It can be anything from a brick wall in the country to a rounded oval door in Italy. I get lots of inspiration from new impressions, like when travelling, at destinations and hotels. But also the fashion stage inspires me, for example the trend with a belted jacket can become a product with the same silhouette.

In terms of decorating it’s definitely green in various nuances. And in the wardrobe, I prefer to hang in orange at the moment.

The most important thing is to find flow and harmony in your house or apartment. How you decorate is up to you, as it is only you who should feel at home there. I like having different colours in every room, totally or as an accent colour, this as it indicates that you enter a different room. Conscious style breaking can also be cool.

I have two favourites with completely different stories and meaning. One is my Hans Wegner armchair PP225. A design classic I was longing for, for a very long time before I bought it. I love the design but also the inspiration for its creation. It is said that Hans Wegner was on the beach a hot summer day building a comfortable sand chair he was resting in. When he sat there, he decided to make a real one. So, when I sit in my armchair at home, I’m dreaming about being on the beach.

My second most momentous tangible is a drinking glass in ceramics which looks like a red fish. It was during an inspirational trip with my colleague and friend Josefin, that we saw the ugly-cute fish glass in a bar. I fell in love! When the evening drew to a close, Jossan managed to charm the fish off the bartender and give it to me. Now it has a very special place both at home and in my memory!

The most important thing is to find flow and harmony in your house or apartment. How you decorate is up to you, as it is only you who should feel at home there. I like having different colours in every room, totally or as an accent colour, this as it indicates that you enter a different room. Conscious style breaking can also be cool.

I have two different ones depending on the season. In autumn and winter, I prefer to spend time on the couch in our living room. Here there is no TV and I can sit and watch the sea from that spot. A place where we spend a lot of time together and play games. In summer I love to be on the terrace and especially in our outdoor kitchen. It’s the hub of our outdoor area.

Cozy, warm and a little crazy. The most important thing is that it doesn’t feel too perfect. The cozy feeling I get by having a rather dark tone as a base, the warmth I create by mixing various materials and having lots of textiles and round shapes. The crazy effect I get by things that stand out and which often have a story. I don’t have a home where everything has its own place, it should feel personal and alive.

Why choose? It’s the combination that does the trick.