Press Preview SS25

Nothing is quite as exciting as finally unveiling a new season and experiencing real-time reactions. To see our vision and desire come to life at last.

Last week it was time again, and in our Stockholm showroom we kicked off 2025 by presenting Momentous Tangibles SS25, themed Sweet Escape with BYON. A collection that perhaps reflects everyone’s longing for sun and warmth on a cold January day? One thing’s for sure – there was plenty of joy and warmth shared, and new favourites were chosen. Which ones are yours?

In Byon’s colourful universe, playful design and strong willpower live side by side with heartfelt laughter and lots of love. The SS25 collection takes us to southern latitudes and celebrates the Mediterranean’s beautiful colours and forms.

– We've welcomed the Mediterranean’s influence into Byon’s world. Zesty citrus, creamy pistachio, rich blueberry and velvety dulce de leche melt together into a harmonious palette. This collection invites the warm and welcoming atmosphere of a large Italian family dinner – where laughter, conversation and generosity fill the room. Shapes and details spark our creativity and bring that sunny, relaxed warmth into our homes, says Beatrice Lindgren, Head of Design and Concept at Sagaform AB, home of the brand Byon.

You might have thought you’d seen it all – but Byon’s mission is to keep surprising us. This collection lets sun-faded pastels contrast with vibrant hues, and playful details bring bold character to every home. Expect new fruits, stripes, sea creatures, bowls and colour combinations we didn’t even know existed – a fully charged collection where the table is set with a true explosion of colour.

In Sweet Escapes, materials take centre stage, creating a world of contrasts that capture both the eye and the imagination. Porcelain and stoneware meet soft textiles in recycled and organic cotton, and elegance is elevated by coloured glass in varying thicknesses.